Beauty

What Is NAD+ And Why Are All Of The Hot Celebs Talking About It Right Now?

A "miracle in a bag" or just another in-demand craze we’re tempted to splurge on with the promise of youth and vitality?

By Simone Sydel4 min read
Getty/Pietro S. D'Aprano

If you've been keeping up with the Kardashians and their obsession with looking young, then you’re probably aware of the newest craze in the health/beauty world – NAD+. A supercharged molecule said to improve cellular function and make people look "freakishly and unusually young," NAD+ has not only been endorsed by our favorite celebrities as of late but also gained attention in the scientific community.