Beauty
What Is NAD+ And Why Are All Of The Hot Celebs Talking About It Right Now?
A "miracle in a bag" or just another in-demand craze we’re tempted to splurge on with the promise of youth and vitality?
By Simone Sydel4 min read

If you've been keeping up with the Kardashians and their obsession with looking young, then you’re probably aware of the newest craze in the health/beauty world – NAD+. A supercharged molecule said to improve cellular function and make people look "freakishly and unusually young," NAD+ has not only been endorsed by our favorite celebrities as of late but also gained attention in the scientific community.