Culture
TikTok Killed Tween Culture, But We Can Bring It Back From The Dead
For millennials and older Gen Z’ers, the tween phase was defined by media and fashion catered to them, encouraging them to embrace this phase. Unfortunately, the same can’t be said for younger Gen Z’ers and Gen Alpha.
By Meghan Dillon6 min read
In late 2023, the epidemic of the “Sephora tween” dominated TikTok. Both employees and customers took to the app to share horror stories of young girls misbehaving in the stores by destroying testers and on-shelf products, as well as spending hundreds of dollars on makeup and skincare products they don’t need. Some dermatologists and estheticians warned young girls that products containing anti-aging ingredients like retinol could damage their skin.