This Charleston Sweetheart Is Going Viral For Loving Her Husband—Here's Why

Scroll through social media long enough and you’ll find a familiar theme: couples complaining about each other, passive aggressive reels thinly veiled in sarcastic humor about husbands being neglectful, unaware, or downright incapable of basic tasks. From snarky memes about husbands who don’t do chores to TikToks mocking “wife voice,” a certain genre of content has quietly taken over our feeds—one that treats romantic partnership as a running joke.

“My husband can’t load the dishwasher” has practically become its own category of content. It’s funny, sure. And often relatable. But what happens when that becomes the default way we talk about our most intimate relationships? 

What gets lost in all the mockery is something surprisingly simple—and increasingly rare: affection.

That’s why Eliza Monts, a Charleston-based content creator, is getting attention. In the same digital landscape where many treat marriage like a punchline, she’s choosing to do something different: speak about love with full sincerity.

And it’s not just sweet. It’s quietly revolutionary.

The Internet Has a Vulnerability Problem

Wait, isn’t it the opposite? Don’t people post too much about vulnerability? Sure, we can argue that, but online, sincerity often gets mistaken for weakness—especially when it comes from women.

There’s an unspoken rule in today’s relationship content: Don’t be too gushy. Don’t be too grateful. Don’t look like you care more than the other person. It’s a strange cultural paradox—where we expect women to be emotionally fluent in private, but penalize them for expressing that same depth in public.

A woman saying “I love my husband” without sarcasm? That feels oddly transgressive. There's something about romantic vulnerability, especially from women, that people still instinctively distrust. It’s either read as pick-me behavior, desperate housewife energy, or some kind of Stepford act.

But what if it’s actually none of those things?

What if it’s just someone being brave enough to love out loud?

Eliza Monts and the Radical Act of Sweetness

Eliza Monts isn’t trying to disrupt internet culture, but in a way, she is.

Her aesthetic is undeniably charming—sun-drenched Southern porches, flowy dresses, handwritten notes—but it’s the emotional tone underneath that sticks. It caught the attention of Verily Magazine last year, and Eliza graced the cover of its Summer 2024 issue. She’s not performing happiness. She’s practicing appreciation. And it reminds people that love, when nurtured with intention, is still something worth looking up to.

Her content is soft, intentional, and deeply relational. Her Instagram reels are full of day-in-the-life moments with her husband, Will, and they’re like a visual love letter to their life together—porch mornings, favorite outfits (chosen with him in mind), and poetic captions.

And her substack reads more like a diary than a platform: contemplative, romantic, unafraid of feeling too much. She doesn’t hide behind irony or use affection as a punchline. She just shares it—plainly, proudly, and without apology.

Most of her viral reels revolve around Will and their marriage. In one that has amassed over seventeen million views, Eliza shared about how she wasn’t sure if she ever even wanted to marry.

When asked why she thinks this reel in particular resonated with so many, she shared, “I’m really confident that this reel was so popular because it’s so unique in the eyes of the secular world to discern your vocation.”

She had considered becoming a religious sister for several years until one day, Will asked her out.

“It was just these little yeses,” Eliza reflected to me. “I remember thinking ‘Okay, I can say yes to just one date. That doesn’t mean I’m signing off on religious life forever.’ And then yes, I can say yes to a second date and a third date.”

Those dates eventually led to a relationship, engagement, and ultimately marriage. 

“For Catholic women, that kind of discernment is a really natural thing to go through, but for many it’s shocking to see a normal girl expressing her desire to become a nun but ultimately decided against it as God steered things in another direction,” Eliza added.

In a world that rewards performative detachment, that kind of emotional honesty isn’t naive. It’s rebellious.

Why Complaining Is the Safer Option

Part of the appeal of sarcastic relationship content is that it creates connection. Joking about your partner’s bad habits can be cathartic, to an extent. It’s not taking things too seriously, right? It’s finding the ability to laugh about things that drive you insane. But when those jokes become the only way we talk about our long-term relationships, we end up flattening them. We turn connection into complaint—and affection into a cringe-worthy risk.

Especially for women, it’s safer to post a meme about your partner being annoying than it is to write a sincere caption about what they mean to you, but ultimately, venting about your spouse will damage your marriage. 

Public affection doesn’t mean you don’t have boundaries, and that’s precisely the cultural lie that Eliza’s content quietly challenges. Loving someone doesn’t mean you’ve lost yourself. In fact, it often signals the opposite: confidence, clarity, and emotional security.

“It’s important to speak positively about our husbands because often, what we say out loud becomes and contributes to how we feel about reality. It’s not that our words change the truth, but what we say contributes a lot to how we feel about things.”

Studies can back her up on this. The Cognitive Reappraisal and Emotional Impact Study on cognitive reappraisal shows that how we frame events or people in our language significantly affects how we feel about them. Reframing a frustrating spouse moment as “he’s doing his best” instead of “he never helps” can literally change your emotional response.

In another study, participants in romantic relationships were asked to reframe a recent argument. Those who practiced cognitive reappraisal reported more positive feelings about their partner afterward and showed greater relationship satisfaction over time.

Loving Loudly as a Feminist Act

There’s a common misconception that romantic sincerity, especially in marriage, is somehow anti-feminist—that celebrating your husband publicly is a step backward. But that perspective misses the nuance of what modern, healthy relationships can look like.

Eliza isn’t posting out of obligation. She’s not centering her identity around her husband. She’s simply choosing to honor her relationship because it matters to her, and she has the freedom to express that however she wants.

In that way, loving publicly becomes a form of agency.

It’s a way of saying: I know what I have. And I’m not afraid to say it.

In one of her reels, she shares: “[Will] certainly makes it easy to love him when he shows genuine interest in my personal style and doesn’t write it off as frivolous or un-masculine to support me in this way. It’s one of a million things he does that makes him such a strong and kind man who pursues my heart so well!!”

She went on to share with me why she believes another reel went viral, garnering over three million views. In it, she admits to never believing she would find a man that would carry her baggage, accept her bubbly and energetic personality, or someone who doesn’t watch porn—until she met Will.

“It feels refreshing to see sweetness, goodness and purity of heart in a world that is so cynical, downtrodden and negative, and we as humans are wired for goodness, and they see this reel and me being treated so well by my husband and very vocally recognize that.”

This doesn’t mean pretending everything is perfect. It doesn’t mean ignoring flaws or complexity. It means acknowledging joy where it exists—and allowing love to be something we celebrate, not something we bury under sarcasm.

The Soft Rebellion of Saying the Sweet Thing

There’s a reason Eliza Monts’s content is resonating right now. The culture may still prize detachment, but people are tired of pretending not to care and of holding back. Tired of hiding their joy to appear appropriately cool.

In April, Eliza posted, “I’m proud of Will for this and the dozens of other sailing accolades he’s earned in his lifetime, I’m proud of him for his character. Many people have told me that he’s a captain who leads with a calm demeanor in the face of trials, resilient joy in the face of letdowns, encouragement no matter the mistake, and humble confidence when he needs to step up to the plate.”

What Eliza is modeling isn’t perfection. It’s presence.

She’s not making the case that every relationship should be publicly celebrated. But she is making a quiet argument for saying the kind thing while you can. For noticing what’s good and choosing to name it. For using your platform, however small or large, to reflect the people who bring your life meaning... and she does it with classic, southern belle charm.

Amidst twirling Hill House dresses, sailboats, and towering steeples, Eliza captures life at its fullest. If Hannah Neeleman can capture the feminine hearts of the West, Eliza’s got the East Coast covered.

Reclaiming authenticity and tenderness like these women feels like a manifesto in a world that tells you to roll your eyes instead.

Where We Go From Here

No one’s saying we should stop joking about relationship struggles. Humor has its place. But so does warmth. So does gratitude. So does joy.

If we can normalize complaining about our partners, we can also normalize celebrating them. We can make space for both honesty and affection. We can allow vulnerability to be read not as neediness, but as a kind of strength—a choice to show up fully.

What Eliza Monts is doing isn’t a throwback to some outdated model of womanhood. It’s a step forward: an embrace of emotional transparency, creative expression, and relational self-awareness. She’s showing that love isn’t embarrassing. It’s brave.

And in today’s internet culture, that might be the boldest thing you can post.