Style

The WAG Takeover: Inside The Style Evolution Of Sports' Most Talked-About Women

The WAGs have had quite the ride. From curiosity specimen to public enemy #1, and back again, the public is finally ready to admit that the wives and girlfriends of professional athletes are totally captivating. 

By Julie Drake4 min read
Getty/Clive Rose

WAGs (wives and girlfriends of professional athletes) have got it all: beauty, fame, wealth, and a penchant for the spotlight. The consummate influencer, WAGs took all the content creator genres and rolled them into one: travel, fashion, pop culture (athletes are no doubt pop culture titans), and high-net-worth living. Often traveling to exotic locales and staying in the best hotels for games/matches/races, WAGs have the high life locked in, and the public loves the spectacle.