Culture

The "Sugar Baby" Trap: Sex, Lies, And The Illusion of Power

By the time Brook Urick was 21, she was living the dream sold to every young woman by post-#Girlboss culture: freedom, money, and glamour in exchange for control over her sexuality.

By Carmen Schober3 min read
Pexels/Jacob Sierra

She joined a sugar daddy website. She thought she was entering the VIP lounge of adulthood, where savvy women leveraged male desire into luxury and lifestyle. What she didn’t realize was that she was stepping into one of the most exploitative pipelines on the internet, one that preys on financial insecurity, youthful naivete, and the female desire for safety, protection, and attention.