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The Childfree Dream Is A Scam

I don’t have children and my algorithm knows it. I'm constantly fed high fashion and travel content, and it’s my fault. I’ve trained my FYP by saving this type of content for inspiration on my nights out in the city and I'm prone to booking last minute vacations. And while this by itself is harmless, more recently it’s taken a dark turn. 

By Johanna Duncan5 min read
Pexels/Andras Stefuca

There’s a particular kind of video that keeps finding its way onto my screen. And if you're riding the childless-women algorithm like me, you’ve probably seen it, too. It’s usually a stylish woman listing off the things she enjoys specifically because she doesn’t have children. She brags about her sleep, her travel, her designer bags, her Botox appointments scheduled without interruption. The list goes on to include wine and spa visits on a random Tuesday.