The Best Black Friday Sales And Discount Codes

This is the week when even the most disciplined shoppers suddenly find themselves justifying a new coat, a non-toxic retinol serum, and a set of aesthetic kitchen pans because “it was on sale.” And honestly? Fair.

Whether you’re hunting for investment pieces you’ll wear for the next decade, stocking up on clean beauty staples, or finally grabbing that splurge-y gift you’ve been eyeing for someone else (or let’s be real…yourself), the internet is basically a couture-coded treasure hunt right now. Think of this as your curated guide through the chaos. The editor-approved deals, the discount codes worth memorizing, and the chicest finds you won’t regret come January.

Here are the best Black Friday sales and promo codes to shop before everything good sells out.

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Abercrombie & Fitch: 25-50% off everything

Aerie: 40% off everything

Aritzia: 20-50% select styles

ASTR The Label: 40% off sitewide

Alf: Up to 50% off sitewide

BAYEAS: Buy 1 get 10% off, Buy 2 get 15% off

Beis: 25% off sitewide

Bella Belle: Up to 40% off sitewide

Boden: 30% off select styles with code "MP4H"

Bohme: 25% off sitewide

Caitlyn Minimalist: 25% off sitewide

Catbird: 20% off almost everything

Caraway: Up to 25% off sitewide

Chantecaille: 30% off sitewide with code "CYBER"

Christy Dawn: Up to 30% off select styles

Dairy Boy: 20% off Evergreen collection (select styles) and Up to 50% off past collections

Dolce Vita: Up to 60% off select styles

Dissh: 25% off almost everything

Evie Magazine: 25% off annual Evie subscription with code "BLACKFRIDAY25" and 20% off The Raw Milkmaid Dress with code "BLACKFRIDAY2025" and 20% off Evie 2024 Limited Print Edition with code "BLACKFRIDAY2025" (while supplies last)

28: 30% off annual 28 subscription with code "BLACKFRIDAY2025"

Frankies Bikinis: 20-70% off sitewide with code "VIP20"

Franco Sarto: Up to 50% off + extra 10% off with code "XTRA10"

Gap: 40% off everything

Hearth & Homestead: 20% off sitewide with code "EVIE20"

Hill House Home: 25% off sitewide with code "EVERYTHING25"

Jenni Kayne: 25% off almost everything

J.Crew: Extra 50% off sale styles using code "EXTRA"

Kitsch: 30% off sitewide and 49% off select faves

Lacemade: Up to 70% off sitewide

MacKenzie-Childs: Up to 50% off clearance

Magnolia: 25% off holiday favorites

Mango: Up to 50% off select styles

Mejuri: Up to 30% off everything when you spend $150

Meshki: 25% off sitewide

Monday Swimwear: 25% off sitewide with code "BFCM25"

Our Place: Up to 35% off sitewide

Petal & Pup: 11/25 - 30% off (App only) with code "APP30"; 11/26 - 11/29 30% off sitewide with code "BF30"

Pink Lily: 50% off sitewide with code "BIGDEAL"

Princess Polly: Up to 70% off select styles

Printfresh: 25% off almost sitewide with code "CHEER"

Realisation Par: 25% off everything

Set Active: 20% off everything

Skims: 30% off sitewide

Shark Ninja: Up to 40% off sitewide

VICI Collection: 30% off sitewide, up to 50$ off select styles

White Fox: 30% off sitewide

WISKII Active: Up to 30% off sitewide