Beauty
The Beauty Of Less: Why Minimal Makeup Outshines Contour Any Day
For years, heavy contouring dominated the beauty world with chiseled cheekbones, sharp jawlines, and layers of product sculpting faces into near-perfection. Inspired by celebrity makeup artists and social media influencers, the trend turned makeup into a dramatic alteration rather than subtle enhancement, often prioritizing pronounced definition over enhancing natural features.
By Melody Keilig4 min read
But in recent years, there’s been a noticeable shift. More and more women are embracing lighter, fresher makeup looks that celebrate natural beauty rather than masking it. Tinted moisturizers are replacing full-coverage foundations, and the once-popular “Instagram face” is giving way to skin that actually looks like skin.