Culture
The American Desire For Immediate Gratification Is Hurting Us Now And In The Future
Instant gratification is the act of opting for immediate pleasure now rather than a better return in the future. From same-day delivery providers to online streaming services, it has seeped into every corner of society.
By Rebecca Hope4 min read
Rather than patiently waiting for a webpage to load, users will leave a page if it doesn’t appear in two seconds or less. Instead of waiting for a hardcopy book to arrive at our front door, we download it instantly to our Kindle. We’ve never had so much access to instant experiences before, and the effects are beginning to show.