Beauty
This Makeup Brand Was All Over My Feed, So I Finally Tried It
While everyone else may be moving onto bolder, more colorful makeup looks as they trend this spring season, I'm not ashamed to admit that you can find me right where the "clean girl aesthetic" left off.
By Anna Hartman4 min read

I'm a big believer in the less-is-more motto, especially when it comes to beauty, and there's one brand I literally can't ignore any longer in this space. MERIT Beauty ads have infiltrated my feed on every social media platform I have for the past year or so. I've watched countless GRWMs endorsing their products, admired more makeup shelf pictures adorned with this brand name than I can count, and at one point truly considered hitting "check out" with all 15 products they currently offer in my cart.