Marriage Needs A New Marketing Campaign
Millennials and Gen Z singles may be skeptical about saying “I do,” but can we really blame them? With the constant barrage of “don’t settle” mantras on one side and “marry for love, not looks” lectures on the other, marriage feels like it needs a full rebranding.
You’ve probably seen the various red pill podcasts branding women as “lower value” if they’ve had sex before marriage. Or, according to strength coach and YouTuber Elliott Hulse, even if she’s a virgin but she’s past 25, she’s still no good because she’ll be too broken from the relationships that haven’t worked out to be worth marrying. Hulse tells men to stay single until their 30s while they work on themselves, so that when they are their “best selves,” they can find a woman in her early twenties to “mold her” into what he wants her to be. Pretty gross, right? Hulse might want to work on his pitch because being “molded” into someone else’s idea of perfect sounds less like a love story and more like the plot of a dystopian sci-fi movie.