Inside The Grammy Gift Lounge: An Insider Look At The Brands Artists Took Home

Consider this your insider peek at what artists and presenters took home, besides that iconic golden trophy.

This was my first time experiencing a Grammys gifting lounge, and I was genuinely surprised by how calm and thoughtfully curated the space felt amid an otherwise chaotic weekend. Hosted at Tom’s Watch Bar in downtown Los Angeles, the lounge sat just steps from the red carpet entrance where celebrities would walk the very next day, dressed to the nines and heading into the ceremony hosted by comedian Trevor Noah.

As I walked in, I heard rehearsals happening nearby and found myself wishfully hoping for a Justin Bieber run-in as he prepared for a return to the Grammys stage for the first time since 2022. The lounge was open exclusively to presenters and performers during rehearsals, so the possibility felt very real. While my exact wish didn’t come true, I did spot some incredible talent inside enjoying snacks, drinks, and a quiet moment of respite before the whirlwind ahead. It was early in the day, so no heavy partying just yet, just a rare pause during awards-season madness.

I also had the opportunity to meet Lash Fary, founder of Distinctive Assets, and thank him for creating such a special experience. He shared, “It is always a privilege to be even a small part of celebrating Music’s Biggest Night. After all these years, it’s gratifying to see that what we do is still enjoyed so immensely by so many. The appeal is real, and our mission remains quite simple: to deliver fabulous gifts while embracing inclusivity and philanthropy.”

Distinctive Assets is now in its 26th year as the official Recording Academy’s exclusive talent gifting partner, a longevity that honestly deserves an award of its own.

Beyond the ambience, talent received a beautifully pre-assembled Grammy Gift Bag filled with best-in-class brands across beauty, wellness, lifestyle, and food. I’m highlighting a few standouts I experienced firsthand, and the ones I truly think you’d love.

A Few Favorites from Inside the Gift Lounge

Divina Dermatology

Dr. Jacqueline Hakim, a double board-certified dermatologist and cosmetic specialist in Beverly Hills, offered complimentary in-office services, including the opportunity to experience XERF, a next-generation, non-invasive skin-tightening treatment that uses advanced radiofrequency technology to stimulate collagen and improve firmness. I’ll personally be trying a Hydrafacial soon and will report back on results. Excited doesn’t even begin to cover it.

Dr. Simi x Farmacias Similares

Since 1997, Dr. Simi has made healthcare more accessible across Mexico, and now the brand has expanded into the U.S. with affordable supplements and medicines that support community wellness. Grammy guests received a health and wellness kit of multivitamins and gummies, along with a surprise that stole the show.

Yes, that surprise: the iconic Dr. Simi plush doll. The cheerful mascot of Farmacias Similares became a global pop-culture phenomenon when fans began throwing his plush dolls onstage at major concerts, a trend embraced by artists like Adele. Known for his mustache, lab coat, and dance moves, Dr. Simi also represents a brand whose dolls are produced by a company that employs many people with disabilities, a meaningful detail that made this moment even more special.

Frontera Wines

Beautifully displayed behind the bar, Frontera Wines immediately caught my attention. As a wine enthusiast myself, I loved learning about Frontera’s unique winemaking process, which brings the full, expressive flavors of Chile to life in every bottle. They offer wines for every occasion, but their cabernets truly stood out to me: bold, rich, and beautifully balanced. I love a full-bodied Cab Sauv, and Frontera absolutely delivers.

Greens First

A doctor-recommended greens powder packed with 49 superfoods, digestive enzymes, pre- and probiotics, folate, and fiber. Guests were among the first to taste the brand-new Strawberry Kiwi flavor ahead of its Valentine’s Day launch. I can attest, it brought an immediate nostalgic flashback to my favorite Strawberry Kiwi Snapple growing up. The difference? This version actually adds nutrients back into your body, supporting energy, digestion, and overall wellness.

Minky Couture

The original HUGS blanket by Minky Couture truly lives up to its name: soft, stretchy, and designed to feel like a warm hug. On these cold winter nights (all two of them here in Los Angeles), it has quickly become my go-to snuggle essential. Pair it with a Bridgerton binge and you have my ideal evening.

Female-owned and operated, Minky Couture donated $5.5 million in retail value to hospitals, organizations, and communities in need in 2025 alone.

Good Girl Chocolate

Who doesn’t love a healthier chocolate moment? Good Girl Chocolate is made from scratch, straight from the cocoa bean, using clean ingredients that are dairy-free, gluten-free, and soy-free. It’s indulgent, satisfying, and proof that pleasure and intention can coexist. It's also female-founded by Dr. Tabatha Carr, ND, who created the brand to support her own health journey.

There were so many other standout brands tucked inside the gift bag that, as I mentioned, I’m still unpacking, and truthfully, it’s felt like Christmas morning ever since.

As you shop online and discover new favorites this season, keep brands like these in mind: companies that not only deliver beautiful, thoughtful products, but also lead with purpose, intention, and heart. Elevating brands that give back is always in style.