How MAGA Helped Andrew Tate Orchestrate A World-Class Rebrand For Clicks And Clout

Tate’s rebrand from a flashy, wannabe internet celebrity into a misunderstood “enemy of the Matrix” has been nothing short of a PR masterclass. He executed the play right in front of everyone’s eyes, and somehow, barely anyone seemed to notice. Instead of being exiled as the toxic presence he is, Tate has been welcomed into conservative media spaces, given glowing interviews by people who should absolutely know better, and allowed to launder his image under the guise of persecution.

And the fact that it worked should be a wake-up call for the right.

The Deep State Victim LARP

Tate’s biggest accomplishment in this rebrand has been successfully positioning himself as a “victim of the system.” He saw the way some public figures on the right like Trump, RFK Jr., and Tulsi Gabbard were relentlessly persecuted through government-orchestrated lawfare, so he latched onto the same language. Suddenly, his charges weren’t a result of his own criminal activities—they were "the Matrix coming after him." His well-documented history of exploiting women wasn’t his fault—it was just a "smear campaign" by the elites.

It didn’t matter that Tate, by his own admission, made a fortune exploiting desperate young women and running a cam girl fraud scheme. It didn’t matter that he openly bragged about deceiving women, stripping them of their money, and selling them to online customers. MAGA influencers, some of whom have built entire brands on anti-porn advocacy, suddenly found themselves nodding along to a man who literally boasts about monetizing male and female exploitation.

Who Needs a PR Firm When MAGA Will Do It for Free?

Most celebrities would pay millions for the kind of PR makeover Tate received—for free—from the very people who should be calling him out. Benny Johnson and other talking heads in the online conservative movement have all given Tate uncritical interviews. Instead of holding him accountable, they allowed him to shape the narrative:

"He’s not a fraud, he’s a successful businessman!"

"He’s not a porn peddler anymore, he’s an advocate for masculinity!"

"He’s not a manipulative predator, he’s an innocent man targeted by the system!"

Tate expertly weaponized the right’s hatred of the mainstream media and deep-state persecution, twisting legitimate concerns about government overreach into sympathy for himself. He didn’t deserve their support, but he knew exactly how to get it.

Just Take Him at His Own Words

The frustrating thing is that Andrew Tate didn’t even try to hide his true nature. You don’t have to “take the media’s word for it” or rely on a hit piece to make him look bad. He tells you exactly who he is.

He openly admits to: luring women into webcam work under false pretenses (his words), running a webcam business that scammed men (his words), and using manipulation tactics to keep women completely dependent on him (his words). And that's just scratching the surface of all the disgusting and indefensible things he's said and done, particularly regarding women.

How on earth did a guy who publicly embraces shady tactics, the demoralization of men, and the degradation of women become a sympathetic or heroic figure to MAGA influencers?

The Real Issue Isn’t Free Speech—It’s Consistency

Every time Tate’s critics call out the right-wing influencers who continue to give him a platform, the same tired excuse gets trotted out: “It’s about free speech!”

Nobody is saying Tate shouldn’t be allowed to speak. He’s free to say whatever he wants. If someone wants to interview him and actually challenge him on his crimes, his lies, and his blatant grift, they’re more than welcome to do so. But that’s not what’s happening. Instead of being challenged on his deeply degenerate past and present, major conservative figures are cheering him on as if he’s some kind of misunderstood hero.

Where are the tough questions about his admitted history of fraud? Where is the pushback on his belief that women are property? Where is the moral consistency from the same people who claim to care about traditional values and protecting families?

It’s nowhere to be found. Instead of holding Tate accountable, some in MAGA world have chosen to legitimize him. Why? Maybe because he says the right buzzwords, or maybe he’s really managed to dupe people into thinking he’s just like Trump or Elon—a rebellious truth-teller taking on the global elites. More likely, it's just for the clicks and clout, which is incredibly pathetic. When people who claim to stand for virtue willfully ignore his consistently abhorrent behavior, it’s not just embarrassing—it’s a complete abdication of principle.

Stop the False Comparisons

One of the laziest defenses of Tate is the claim that he’s just like Donald Trump or Elon Musk—powerful, persecuted men with messy personal lives who refuse to bow to the establishment. It’s a nice little narrative, except for one glaring problem: it’s completely false.

Yes, Trump has been married multiple times. Yes, Elon has had kids out of wedlock. Are they shining examples of perfect, morally upright men? No. But there’s a key difference—neither of them is selling a lifestyle of absolute degeneracy as their "mission" in changing American culture. Neither Trump nor Elon is positioning themselves as some kind of authority on “what works best” for men while pushing ideas that lead to empty, broken lives. Tate, on the other hand, is actively promoting a deeply selfish, exploitative, and allegedly criminal way of living.

Men like Trump and Elon are focused on entirely different tasks—business, innovation, and political leadership. They are not trying to make money teaching young men to embrace pimp-style tactics or treating women like disposable objects.

The Right Has Role Models—Why Settle for Tate?

The irony in all of this is that the right actually has great role models for young men, but instead of promoting those, some people in MAGA spaces have been duped into platforming frauds.

Countless conservative figures actually live out the ideals of family, stability, and responsibility. J.D. Vance grew up in a broken home but built a strong, loving marriage and is raising three kids. Ron DeSantis has been married for over a decade, has three kids, and is dedicated to his family and state. And for all Tate's talk of beating "the system, "if you want a true anti-establishment fighter, Ron Paul is the gold standard. The man spent his career exposing government corruption, standing firm in his convictions, and championing personal responsibility—all while maintaining an intact, loving marriage and raising a stable, accomplished family.

These men aren’t perfect either, of course, but at least they practice what they preach. They believe in strong families because they have them. They talk about responsibility because they live it. Meanwhile, Tate—who has no wife, no stable home, and no legacy outside of his crumbling cam girl empire and clickbait content—has somehow convinced men that he is the one who knows best. It’s absurd. And it’s embarrassing.

If the right wants to promote strong, fulfilled men, it has better options than a pornographer who’s facing human trafficking charges. Instead of making excuses for Tate’s “rebrand,” conservatives should be rejecting him entirely and turning their attention to real leaders.

We Don’t Need Tate’s Warped Version of "Masculinity"

The enemy of your enemy is not always your friend. The right doesn’t need to settle for grifters, frauds, and criminals just because they "own the libs" every now and then. The real masculine role models are the ones who lead by example—not by selling a juvenile fantasy that's at odds with everything conservatism stands for.

MAGA is supposed to be about restoring American prosperity, protecting women and children, and rejecting the cultural decay pushed by the left. So why on earth are so many people in MAGA spaces cozying up to a man who literally profits off of that decay? This isn’t just a bad look. It’s a betrayal of the movement’s mission to make happy, thriving families normal again.

Enough. No more free PR campaigns for a sex industry profiteer. No more applauding degenerates just because they're willing to dunk on leftist talking points (which, let's be honest, isn't even that difficult.) It’s time for MAGA to start holding the right people accountable—starting with the ones who have fallen for this scam.

Instead of elevating a man who degrades men and women, promotes materialism, and openly boasts about running scams, conservatives should be looking to the men who actually build strong families, careers, and communities. Anything less is just another grift.