Culture

Gemma Ward, Who Was Shamed Out Of The Modeling Industry For Growing Up, Has Made The Comeback She Deserves

While the fashion industry is more size-inclusive today, this was not always the case. Such is the story of model Gemma Ward and her 2008 scandal.

By Jenna Cullman4 min read
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The fashion industry is always looking for new, stellar models to walk the runways of the world’s most high-end fashion shows. Modeling agencies only choose who they deem as the best and hold strict rules when it comes to their model’s physical appearance. Before the rise of the body positivity movement, models had to be as skinny as possible; that was the top priority. Runways are a form of art, so it’s understandable why designers want to present a specific look when it came to their brand’s image. But the effects of these expectations on the model’s physical or mental well-being were often not taken into consideration.